Week 8: Customer

Week 8: Customer

   This is the beginning of our customer week. We're trying to juxtapose creating a user story/business plan to pitch for licensing our patent, and then analyzing potential customers to actually license to. Finding industry customers for licensing has been difficult so we focused on getting data for general end consumers to use in the pitch. 

   Right now there's not a lot of traction because we haven't done in depth interviews (just surveys) and there is a learning curve with hydrogen cell cars. So two main problems here: 1) surveying end consumers requires educating them on hydrogen cell cars, 2) very difficult to find people who are already educated on this within our networks (1st, 2nd, 3rd) primarily because of our age and none of us have experience in this industry. 

   We'll see how it goes but I am personally doing some more research on other patents to see if we can combine or pivot because of the accessibility issue to information.